The International Handbook of Electronic Commerce
Jae K. Shim
Paper: 978 1 906403 44 7
Price: $64.00  

Publisher: Global Professional Publishing
January 2010 , 210 pp., 6 1/8" x 9 1/4"
Edition: Revised Edition
The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce!

The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical “how to” guide, offering extensive examples to illustrate practical applications.

Table of Contents:
What this Book Will Do for You
About the Author
1) The Growth of Electronic Commerce
2) What is Electronic Commerce?
3) World Wide Web and Electronic Commerce
4) Intranet and Extranet
5) Marketing and Advertising
6) Electronic Data Exchange and XML
7) Electronic Banking and Payments
8) Network Security
9) Legal, Ethical, and Tax Issues of Electronic Commerce
10) Assurance Services
11) Establishing a Presence on the Web and Business Online Strategies
Glossary
Index


Share
Reviews & Endorsements:
"This handbook includes cutting-edge topics such as 3-D imaging; mobile commerce; and digital wallets... A table on e-commerce business models such as reverse auctions is useful. Summing Up: Recommended."
- Choice